Accor Hotels

Facebook page

Description

Accor Hotels is a presence in 95 countries and nearly 4,100 hotels. Today, AccorHotels is more than a global leader: it is a group of 240,000 hoteliers who share the same passion.
Its ambition is to be the world's leading hotel actor. To offer its clients, employees and partners a unique experience.
To this end, on June 2015, the Group announced the expansion of its playing field to speed up its transformation. AccorHotels becomes more open, more connected and more assertive, and this for all the codes of the hotel industry.
We have indeed accompanied Accor Hotels on its digital communication, specifically on social networks, for the countries of the Maghreb and Sub-Saharan Africa.

Objectives of the campaign

To develop the notoriety and visibility of Accor Hotels and its brand ibis on social networks (Facebook) with new and engaging content.

Issues

How to be closer to customers while offering them a unique digital experience?

Communication axis / Creative idea

  • Communication Mark

  • Products / Services

  • Travel / Destinations

Campaigns results

  • Number of fans: + 148 000 fans Accor Hotel & Ibis pages

  • Average monthly commitment rate: 2%

The +

  • Digital Activations: “#MySummer2016”, “Super Fans”

  • Facebook Ads