CFAO Côte d'Ivoire

CFAO Facebook page

Toyota facebook page

CFAO MOTORS Côte d'Ivoire, a car dealership, wanted to increase its reputation, visibility and interest through social networks through its brands: Toyota, Peugeot, Mitsubishi and Citroën.

It is in this sense that CFAO Motors Côte d'Ivoire has called on us to accompany them in this project.

 Campaign's objective(s)

  • Create a committed and active community
  • Sensitize and retain users
  • Digitizing commercial actions
  • To be the credible and preferred partner of Internet users in their process of buying a vehicle

Issues

As part of their digital strategy, it was decided that CFAO Motors, as well as the Toyota by CFAO brand, will be present on social networks

Communication Axis / Creative Idea

  • Promotion of CFAO Motors services and their national coverage
  • Generation of traffic to showrooms CFAO Motors
  • Promotion of the various offers and services available at CFAO Motors
  • Advice and awareness about good practices in terms of car maintenance
  • Promotion of services and maintenance products available in express
  • Promotion of showrooms CFAO Motors
  • Highlighting the expertise of technicians

Results of the campaign

  • Number of fans: + 30 246 fans on the page CFAO MOTORS
  • Average monthly commitment rate: 4%
  • Number of fans: + 28 880 fans on the TOYOTA page
  • Average monthly commitment rate: 4%

The +

  • Activations digitales : I love CFAO, I love Toyota, Showroom CFAO, Showroom Toyota , « CFAO célèbre ses femmes », « Une attention pour maman », « CFAO célèbre ses mamans »
  • Media buying