Bank of Africa Group it's a presence in 18 countries: 8 in West Africa (Benin, Burkina Faso, Côte d'Ivoire, Ghana, Mali, Niger, Togo and Senegal) East Africa and the Indian Ocean (Burundi, Djibouti, Ethiopia, Kenya, Madagascar, Uganda, Rwanda and Tanzania), the Democratic Republic of Congo and France through a network of 16 commercial banks, 1 investment bank, 2 investment companies, 1 investment bank and 2 representative offices.
How to have a digital presence reinforced, harmonized while taking into account the specificity of each country?
We have deployed for the BOA a communication of 10 subsidiaries harmonized through a digital marketing strategy.
A website for the Group and sites of the 10 subsidiaries (Senegal, Mali, Burkina Faso, Togo, Niger, Benin, Djibouti, DRC, Tanzania, Ghana) were developed.
A digital marketing strategy focused on lead generation with features: