Bledima

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Description

Blédina products have been marketed in Côte d'Ivoire for decades by the Danone Group and today via Danone Nutricia Côte d'Ivoire (DNCI), located in Abidjan. This Danone Group entity puts its Research & Development, Nutrition, Medical and Marketing teams at the service of the nutrition and health of the babies of the African continent with the mission of bringing health by food to the greatest number.

We therefore accompanied Danone on its digital communication, specifically on social networks, for Côte d'Ivoire

Objective (s) of the campaign

  • Develop a measurable digital connection strategy
  • To be the credible and favorite partner of mothers during the first 1000 days, that is from conception until the baby's 2 years.

Issues

As part of their digital strategy, it has been decided that Blédi'ma (Danone brand) is present on social networks

Communication Axis / Creative Idea

  • Parenting Advice
  • Food Diversification
  • Parenting support

Results of the campaign

  • Number of fans: + 62,000 fans on the page Blédi'ma
  • Average monthly commitment rate: 3%

The +

  • Digital Activations: #QUIZBLEDIMA, Super Fans
  • Media buying