SUNU Assurances

Facebook page

Description of the entity

SUNU Assurances is an African insurance group, present in 14 African countries. SUNU Assurances is the life insurance market leader in the CIMA Zone (Inter-African Insurance Markets Conference). It comprises 22 Life and P & C companies in these 14 countries. The SUNU Group continues to grow thanks to the loyal customers who have trusted it for more than 15 years and to its men trained in quality of service, proximity and innovation.

In order to be closer to its customers, the brand wanted the creation of brand pages on the networks to highlight its various companies and to listen to its customers through its 14 countries of presence.

Objective (s) of the campaign

Create visibility of the brand on social networks in order to refine its notoriety. Animate daily with attractive and fun content to generate fan engagement. Its social accounts are also the means for the brand to share official information.

Issues

As part of their digital strategy, it was decided that SUNU Assurances companies should be present on social networks through a group page.

Communication Axis / Creative Idea

  • Brand Communication 
  • Communication CSR
  • Products / services
  • Tips and tricks in the field of insurance

Results of the campaign

  • Number of Facebook fans: + 78 494
  • Number of LinkedIn subscribers: + 1,044
  • Number of views Youtube: 1,027
  • Average monthly commitment rate: 2.5%

The +

  • Digital Activations: #ConcertMeiway, # MonAssurance2017
  • Media buying