The website

Description

Bank of Africa Group it's a presence in 18 countries: 8 in West Africa (Benin, Burkina Faso, Côte d'Ivoire, Ghana, Mali, Niger, Togo and Senegal) East Africa and the Indian Ocean (Burundi, Djibouti, Ethiopia, Kenya, Madagascar, Uganda, Rwanda and Tanzania), the Democratic Republic of Congo and France through a network of 16 commercial banks, 1 investment bank, 2 investment companies, 1 investment bank and 2 representative offices.

Issues

How to have a digital presence reinforced, harmonized while taking into account the specificity of each country?

Our solution

We have deployed for the BOA a communication of 10 subsidiaries harmonized through a digital marketing strategy.
A website for the  Group and sites of the 10 subsidiaries (Senegal, Mali, Burkina Faso, Togo, Niger, Benin, Djibouti, DRC, Tanzania, Ghana) were developed.
A digital marketing strategy focused on lead generation with features:

• Presentation of activities, products and services
• Loan simulator
• Currency converter
• Geolocation of BOA agencies on Gmap
• Contact form
• Complaint form
• Possibility for subscribing to products