SUNU Assurances is an African insurance group, present in 14 African countries. SUNU Assurances is the life insurance market leader in the CIMA Zone (Inter-African Insurance Markets Conference). It comprises 22 Life and P & C companies in these 14 countries. The SUNU Group continues to grow thanks to the loyal customers who have trusted it for more than 15 years and to its men trained in quality of service, proximity and innovation.
In order to be closer to its customers, the brand wanted the creation of brand pages on the networks to highlight its various companies and to listen to its customers through its 14 countries of presence.
Create visibility of the brand on social networks in order to refine its notoriety. Animate daily with attractive and fun content to generate fan engagement. Its social accounts are also the means for the brand to share official information.
As part of their digital strategy, it was decided that SUNU Assurances companies should be present on social networks through a group page.